A photographer who thinks like a marketer. That's the difference.

I've been behind the camera professionally since 2021 — and behind a marketing strategy even longer. Seven years in marketing and communications, including Head of Social Media at NielsenIQ globally, means every photo, video, floor plan, and brand strategy I deliver is shaped by one question: will this perform?

How it works

Real estate media, built on a marketing foundation

I started shooting property photography professionally in 2021, alongside a marketing career that was already well underway. At the end of 2025, I made it official and went full time with Bash & Co.

But the foundation was laid long before the first listing shoot. I spent seven years in marketing and communications — first as Marketing and Communications Lead at NielsenIQ across the Pacific region, then as Head of Social Media for NielsenIQ globally. That second role covered social media strategy, content production, and personal brand positioning across global markets and multiple platforms simultaneously.

That experience shaped how I approach real estate media. I think about how a hero image will perform in the first three seconds on Trade Me. I think about how a floor plan helps a buyer pre-qualify before the open home. I think about how a headshot needs to work on a listing panel, a LinkedIn profile, and a for-sale sign all at once. And when I work with agents on personal branding, I bring the same strategic thinking I used to apply to global campaigns — just focused on one agent, one market, one brand.

Photography skills get your listing photographed. Marketing thinking gets your listing noticed.

Bashar Basheer real estate photographer Auckland

Built with intention

One photographer, every service, one standard

Bash & Co is a one-person operation by design.

The person you talk to is the person who photographs your listing, captures the aerial footage, scans the floor plan, shoots the video, edits the images, and delivers the final files. One eye across every deliverable. One standard from the brief through to delivery. One point of contact who was on-site and knows exactly what was captured and why.

That consistency carries through to the agent relationship. You build a working rhythm with someone who knows your preferences, understands how you like your listings presented, and remembers what worked last time. Every shoot builds on the one before it.

I chose to build the business this way because it produces better work and a better experience for the agents I work with. That standard drives every decision — whether it's just me or a team behind the name.

How we operate

Clear pricing. Fast delivery. Zero friction.

Real estate moves fast. Your media provider should match that pace and keep things simple. Here's how Bash & Co is set up to work with the rhythm of your business.

Transparent pricing, GST included
Every price on the website and in our packages includes GST. What you see is what you present to your vendors — no adjustments, no surprises.
24-hour delivery, 7 days a week
Photography and 2D floor plans delivered within 24 hours of the shoot. Video within 3 days. Virtual staging within 24 to 48 hours. Every deadline measured from the shoot day.
Free rescheduling, always
Vendors need more time. Schedules shift. Auckland weather changes. Reschedule as many times as you need — it's part of the service.
All of Auckland, no travel charges
Hibiscus Coast to South Auckland — the price is the price, regardless of where the property is.
Everything captured in one visit
Photography, aerial, floor plan scan, and video footage all happen on the same shoot day. One booking, one vendor access arrangement, one trip.
Full usage rights on every file
Use your photos, videos, and floor plans across brochures, newspapers, social media, listing portals, personal websites — wherever your marketing takes you.
Bashar Basheer with wife Janie and three sons Auckland

Behind the scenes

Me and my 'Co'

I'm Bashar Basheer — the founder, photographer, editor, and everything in between at Bash & Co. I'm based on the North Shore with my wife Janie and our three boys, all under five.

The "Co" in Bash & Co started as a nod to the family behind the scenes — Janie who keeps things running when I'm out on shoots, and the boys who are mostly interested in whether I brought the drone home.

Between family and business, life is full in the best kind of way. Mornings start early, the house is loud, and there's always someone who needs something — which, honestly, is great preparation for managing a shoot schedule across Auckland.

I'm building something I believe in — a company where real estate agents get a genuine competitive advantage from their media, and where the work I put out reflects the standard I'd want for my own home. When I'm not on a shoot, I'm writing for the Insights blog, building e-learning courses for agents who want to sharpen their own marketing, or on the floor with three small humans who are convinced bedtime is optional.

what agents say

Trusted by Auckland agents across the major agencies

"Bash & Co go above and beyond. Exceptional service, communication and photography skills. Nothing was too much trouble to ensure we had the perfect images and (most importantly) the vendor was thrilled with the results."

JD
James Dixon Real estate agent

"Fantastic support and guidance during the process of listing a property to the market. From experience, Bash is thorough with his communication and active with his approach throughout the process."

MR
Mayad Rassam Real estate agent

"Beautiful photography with natural talent to capture the best of any property. Punctual. Responsive. Great to work with."

AT
Andrea Tavae Real estate agent

"We used Bashar to photograph one of our listings in Dairy Flat and found the whole experience fantastic. He is great to deal with, very accommodating and captured the essence of our listing perfectly. Our client was over the moon with his work."

PM
Your Property Manager Ltd Property management

"Bash & Co Real Estate Media did an amazing job with the drone photos for our architectural website. The shots were stunning and really showcased our projects from unique angles. Bashar was professional, easy to work with, and super responsive."

DL
Dan Luke Architect

"I found in Bashar from Bash & Co a partner who truly listens, is responsive, and worked with me to create a professional and authentic personal brand that reflects who I am."

CS
Clive Schwartz Personal branding client

"Bash! The master of educational content creation. Cool, calm and collected with the world's patience. He listens, has great ideas and his priority was making sure the outcome was exactly what I had in mind."

KB
Karin Blaauw Brand & content client

"Bash brings a calm, clear approach to marketing and makes the process easy. He's flexible, personable, and most importantly, delivers strong results."

M
Matt Personal branding client

"Bash helped me do promotional videos for my business. The results are amazing and I am proud to share them online. He listened to my concerns, put me at ease immediately, and did an incredible job."

HC
Helen Corban Business owner

"Bash is great to work with, good attention to detail and thorough with his preparation. He over delivered with great value Canva tools and our videos and photos look amazing."

SA
Stacey Airey Business owner

"Bashar's expertise and dedication have significantly improved our online presence, driving more traffic to our website. He took the time to understand our unique needs and his customised approach has made a remarkable difference."

CS
Chris Strydom Real estate business owner

"We have been using Bash & Co to help us improve our visibility online. They have brought a strong level of professionalism to our campaigns and we are being noticed. The feedback has been strong and positive."

EK
Elias Kanaris Professional services

"Bash was a pleasure to work with — clear comms, on time, great direction, and a super quick turnaround. Editing was natural and professional, and we love the relaxed, candid shots."

R
Marketing @Repsoft Business marketing

"We engaged Bashar to take professional photographs of our staff for our company website. He provided a very efficient and professional service. The photos turned out great — will definitely be using him again."

KR
Kimberley Rees Corporate client

"Brilliant experience. Bash took some excellent professional portraits that I will be using for work. Highly recommended."

AC
Adam and Sandra Claasen Professional portraits

"Bashar's photography is great, very professional and the headshots I received were on time and as requested. I highly recommend Bashar and his work."

CH
Craig Hansen Professional headshots

"Bash & Co were recommended to us. I'm really happy we made the choice to use Bash & Co for our photography. Bash came to see us and delivered finished photos same day."

VH
Vanessa Hargreaves Photography client

"Loved the photo session. They were a good reflection of both Bash's professionalism and his ability to connect with you, bringing out the best in each photo."

LR
Lynn Rolston Portrait client

"Bash is a wonderful photographer. He makes you feel relaxed and provides lots of tips on how to achieve that perfect smile. I'm very happy with the results of the photos."

DL
Dori Lloyd Portrait client

"Bashar is a true professional, very easy going, very helpful and has some great tips on how to smile naturally in front of the camera. Thanks Bash & Co for your awesome work."

RW
Rory Wyatt Portrait client

"Thanks Bashar for the awesome head shots and for being easy to deal with, appreciate it."

JJ
Jerome Jacobs Headshot client
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Frequently asked questions

Things agents ask me

Can't find what you're looking for? Call us on 021 0236 9444 or book a quick call and we'll sort it out.

What are your working hours?
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Monday to Friday, 8.30am to 5pm. Shoots, editing, and delivery all happen within those hours. I keep Saturdays clear for family and rest, and that rhythm is part of how I maintain the quality and energy I bring to every shoot during the week.

Will I get the same photographer every time?
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Every time. Every shoot, every edit, every delivery is handled by me personally. That consistency is built into how the business works.

What areas of Auckland do you cover?
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All of mainland Auckland — Hibiscus Coast, North Shore, Auckland Central, East Auckland, West Auckland, and South Auckland. No travel surcharges anywhere in that area.

How do I book a shoot?
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The fastest way is through Book My Shoot in the top navigation. Select your services, enter the property address, and pick a time. You can also call 021 0236 9444 or schedule a call if you'd rather talk it through first.

What's your background before going full time in real estate media?
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Seven years in marketing and communications, including Marketing and Communications Lead at NielsenIQ (Pacific) and Head of Social Media at NielsenIQ (Global). I've been shooting property photography professionally since 2021 and went full time with Bash & Co at the end of 2025.

Do you offer services beyond property listing media?
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Yes — alongside photography, aerial, video, floor plans, and virtual staging, I also offer professional headshots and personal brand strategy for agents. See the full list on the Services page.

Your next listing or your personal brand. It starts here.

Whether you need media that makes a property stand out or a brand that makes you the agent vendors remember — let's talk about what you need and how we get there.