Real Estate professionals know that first impressions are everything when selling a property. That's why having high-quality photos of your listings is so crucial. Not only do professional photos showcase the most marketable features of a property, but they also help to sell a property faster and for a higher price. Here, we explore how hiring a professional Real Estate Photographer can maximize your property's potential.

Professional Real estate photos are the ticket

Simply put, photos are like the handshake of a real estate listing. High-quality photos increase a property’s visibility and attract more potential buyers. It’s all too easy for prospective buyers to scroll past a real estate listing with badly composed, crooked, poorly lit photos that don’t highlight the key selling points of a property.

High-resolution images for small screens

Additionally, professional real estate photographers also provide high-resolution images that can be used for marketing purposes, such as on your website, in print materials, and on social media. This helps to ensure that your properties are seen by as many potential buyers as possible. High-resolution images are especially important when taking into account that most properties are viewed on a small smartphone screen. This means that it is even more important to have high-resolution images that look good on a small screen.

Lighting is crucial in Real Estate photos

The human eye sees differently from what a camera sees. Our eyes are capable of seeing high contrasts of light and dark at the same time. In photography terms, this is called high dynamic range (or HDR). This is especially important when considering that cameras need something to focus on and meter against. If the camera image focuses on what is outside of a window, the outside will be well-lit, while the inside of a property may look dark. The same is true if you expose for a dark part of the image - the outside light will be blown out. Professional photographers use photography and editing techniques to overcome these challenges that cameras face. At Bash & Co, each of our photos is made from a blending of multiple images so that the final image is closer to what our human eye can see.

Hiring a professional Real Estate Photographer is a wise investment for real estate professionals and private sellers who want to showcase their properties in the best light possible. From attracting more potential buyers to showcasing the key selling points of a property, professional photos can make a big impact on the success of a real estate listing.