How Real Estate Agents Can Use ChatGPT to Write Winning Property Listings

This guide breaks down a simple, step-by-step method to help you get the most out of ChatGPT. By starting with a clear setup prompt and following up with precise instructions, you’ll be able to generate professional-quality copy that highlights each property’s unique appeal. Let’s dive into how you can transform your property listings into powerful sales tools.

Step 1: Start with a Clear Setup Prompt

Every winning conversation starts with a strong foundation. When using ChatGPT to generate property listing copy, your first prompt should provide clear context about your needs. This ensures the AI understands your goals and produces relevant, high-quality results.

Here’s an example setup prompt:

“I am a residential real estate agent with ten years of experience in the Auckland market. I need your help developing the written copy for a new property listing. This includes:

• A headline (4-6 words summarising the key selling point; provide 10 options).

• A master description (1100-1200 characters focusing on the property’s unique selling point, target buyer, details, and nearby amenities).

• A signboard description (180-200 characters to grab attention).

• A DLE (450-500 characters for a letterbox-friendly card).

• An A4 brochure description (550-600 characters for open home distribution).

Please use an influential personality type from the DISC personality framework to make the materials inspiring and persuasive. Avoid standard details like the number of bedrooms or bathrooms unless I specify otherwise.

Once I provide the property details, can you help me create copy for these materials one by one? Let me know if you’re ready to receive the property details.”

This setup provides clarity on the task, the tone, and the desired output, making it easier for ChatGPT to deliver relevant responses.

Step 2: Feed in the Property Details

Once the setup is complete, the next step is to share the specific details of the property you’re listing. The more vivid and specific your description, the better the output. For example:

“The property is a single-storey, three-bedroom, 1.5-bathroom freestanding home on a freehold title in Forrest Hill, Auckland. This property is ideal for first-home buyers or young families. Features include a fully fenced property, an outdoor entertainment area, and a large open-plan kitchen, dining, and living area. It’s close to Westlake Boys and Westlake Girls schools, PAK’nSAVE Wairau, and North Shore Hospital.”

This detailed description allows ChatGPT to weave the property’s unique features into engaging and targeted copy.

Step 3: Review and Refine the Output

ChatGPT will generate marketing copy for each requested item, from headlines to detailed descriptions. Here’s how to ensure the outputs shine:

• Evaluate the Content:

• Does the headline grab attention and highlight the property’s appeal?

• Is the master description engaging, clear, and aligned with the target audience?

• Do the shorter formats (e.g., signboard or DLE) capture the essence of the property concisely?

• Provide Feedback: If certain outputs need refinement, guide ChatGPT with specific instructions:

• “The headlines need more emotional appeal. Can you add a sense of exclusivity or urgency?”

• “The Signboard shouldn't include obvious details that can be seen at the property, where the signboard will be placed.”

• “The DLE copy feels too formal—make it more conversational.”

Step 4: Check for Accuracy and Tone

While ChatGPT can generate creative and compelling copy, it’s essential to ensure that the output aligns with the property’s real features. Double-check for any over-promising language or inaccuracies. This is particularly important when describing features like location, amenities, or condition, as these details form the backbone of a buyer’s expectations.

Step 5: Bring It All Together

After reviewing and refining, you’ll have a complete suite of marketing materials tailored to your property. From catchy headlines to in-depth descriptions, each piece will work together to showcase the property in its best light and attract the ideal buyers.

With the right approach, ChatGPT can become an invaluable tool for writing property listings that stand out. By starting with a clear setup prompt, adding detailed property information, and collaborating to refine the outputs, you’ll create marketing copy that connects with buyers and drives results. Say goodbye to generic descriptions and hello to listings that truly win.